Don't lose money.
Don't forget Rule #1.
ReImagine Your Benchmark®
Traditionally money managers benchmark their respective portfolios to an index that closely resembles the portfolio objectives and principle investment strategy. Consequently, they are measured against a correlating benchmark in both up markets and down markets. Universally, the financial professional community judges performance by how closely the portfolio matches its respective benchmark.
However, this is not how investors measure success. Overwhelmingly, investors expect to make money in up markets and minimize losses in severe market declines. That's why our portfolios are built to match the level of downside risk investors can tolerate. We understand that volatility cuts both ways. The more extreme the volatility is to the upside, the more extreme it is to the downside unless defensive tools are employed to constrain volatility. Each portfolio is built in relation to an investor's tolerance for downside risk, level of volatility, time horizon, and specific goals.
Active Tactical Asset Allocation
Contrary to Passive Asset Allocation, the portfolio holdings are adjusted on a continuing basis in response to both market and economic conditions.